Top Brands to Sell on Poshmark (2021)

For serious resellers on Poshmark, scoping out items in thrift stores or other online platforms is a key part of your success formula. One question we get asked a lot by the poshers on our platform is:

What are the top brands I should be buying in order to get more sales on Poshmark? What sells best on Poshmark in 2021?

This is a tough question, for a lot of reasons. But we did our research so that we could help all of our Poshmark sellers like you to maximize their store’s success.

How to Use This Guide

First of all, let’s start out with this — there is no one-size-fits-all easy answer. As we’ve talked about before, one of the biggest things you can do to succeed on Poshmark is share to your followers. That means what matters most for you is not what is selling on all of Poshmark on average, but what is trending for your own group of followers.

For example, the heavy majority of Poshmark users are women looking for women’s clothing. However, some of our Poshmark resellers still sell men’s clothes. This is because (surprise!) most of their Poshmark followers are men. That doesn’t mean everyone will succeed selling men’s clothing, nor is it our recommendation for new stores to start by selling men’s clothing. Above all, know your own audience.

It is also worth noting that your own Poshmark following changes over time. In fact, by selling different items or by advertising more on platforms like Instagram, you’ll find that your following can gradually evolve into a new audience with new favorite brands.

Because of these facts, we feel the best way to give advice on picking brands to stock your closet with is to break down what we see work on Poshmark by various audiences. This way you can use this information to decide what to purchase based on what your following looks like now, and what you are trying to grow your following into over time.

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Top brands to Sell on Poshmark by Generation

One of the best ways to break down buying habits is by generation. According to Poshmark’s own annual report, this was one of the most important ways they analyze their users.

Best-selling Poshmark Brands for Baby Boomers

The top brands bought on Poshmark by Baby Boomers (born between 1946 and 1964, currently ages 56 to 74) are Coach, Michael Kors, and Eileen Fisher.

In general, we see that Baby Boomers are drawn to second hand items of higher-end, well-known brands.

This is better understood in the context of a Baby Boomer’s overall personal closet: typically about 31% of their closet is made up of fashion from “value chain” retailers, and only 2% would be considered “luxury.” This is the lowest percent of first hand luxury goods of all generation groups, hence explaining why their second hand purchasing trends towards luxury. Baby Boomers are using this opportunity to access luxury goods at a price they otherwise would not pay.

Best-selling Poshmark Brands for Gen X

The top brands that Gen X-ers (born between 1965 to 1980, currently ages 40 to 55) are buying on Poshmark are Tory Burch, Kate Spade, and Patagonia.

More so than any other age group, Gen X’s average wardrobe leans towards “mid-priced” goods. Like Boomers, their first hand luxury spend is low, so when it comes to second hand purchasing on Poshmark, they often buy luxury or slightly pricier brands you’d see at a department store.

Best-selling Poshmark Brands for Millennials

Amongst Millennials (born between 1981 to 1996, currently ages 24 to 39,) the top brands on Poshmark are Nike, Madewell, and Anthropologie.

Millennial resale purchases from Poshmark are mostly brands you would find at a typical American mall, consistent with their overall average closet composition of about 15% department stores and 13% fast fashion.

Best-selling Poshmark Brands for Gen Z

Gen Z-ers (born 1997 or after, and currently younger than 24) buy second hand items from across the spectrum, with their top Poshmark brands being Gucci, Adidas, and Brandy Melville.

In general, trends show that Gen Z has more goods in their home wardrobe categorized as second hand, fast fashion, Direct to Consumer (DTC), and luxury than any of the other generations. Their Poshmark purchases reflect this, with a mix of goods across price levels.

As of 2019, roughly 1 in 5 of Poshmark’s users are Gen Z, and about 25% of new people joining Poshmark were also from Gen Z. This means that this audience is large and growing, so the demand for their favorite brands will also be growing over the next year.

Separately from picking which brands to bulk up on, it is worth noting that 57% of Gen Z discover new brands via influencers on social platforms, like Instagram. We’ve seen that trend too, and as mentioned above, we have a lovely guide on how to grow your Poshmark audience via Instagram.

While we mostly recommend focusing on building a following (45% of Poshmark sellers have repeat customers) and publicizing your items via sharing (especially using SuperPosher,) many users also see a boost in sales by selling to more “casual” Poshmark users.

A casual user might be someone who doesn’t actively browse often on the platform, but nonetheless will be searching for a good deal on Google (or another search engine.) These people see a search result for the item they are looking for on a Poshmark store, often at a lower price because it is being sold second hand, and they click through to buy it.

By analyzing Google keywords, we’ve found the top 10 brands people are searching for on Poshmark via Google search. Here they are, ranked by popularity.

Top 10 Overall Best Selling Brands On Poshmark 2021:

Louis Vuitton
Gucci
Nike
Coach
Michael Kors
Chanel
Christian Louboutin
Lululemon
Balenciaga
Dooney and Bourke

Top Categories of Items to Sell on Poshmark

After analyzing categories of items sold on Poshmark as opposed to brands, we noted three main types of items — shoes, purses, and wallets.

The top selling categories on Poshmark: shoes, pursues, and wallets.

To us, this makes a lot of sense. While there are some men on the app, women primarily make up Poshmark’s user base, so it only makes sense that the top items are items that ladies love.

Another thing to note is that these items either have fairly standard sizes or no sizes at all. Some people are hesitant to buy jeans in case the taper or the fit just doesn’t hug your body right. In contrast, items like purses have more consistency, and less worry about if they are right just for you or your figure.

Across the entire Poshmark network, what brands do we see come up time and time again? Well, that’s a long list. There’s more than 200 brands we see actively listed and sold in 2021. Here’s the full list, for you to compare your own closet against!

Note — brands not featured on this list are still on Poshmark, and still might sell well! These are just the brands we see sold most frequently (listed in alphabetical order, not by ranking.)