For serious resellers on Poshmark, scoping out items in thrift stores or other online platforms is a key part of your success formula. One question we get asked a lot by the poshers on our platform is:

What are the top brands I should be buying in order to get more sales on Poshmark? What sells best on Poshmark in 2020?

This is a tough question, for a lot of reasons. But we did our research so that we could help all of our Poshmark sellers like you to maximize their store’s success.

How to Use This Guide

First of all, let’s start out with this — there is no one-size-fits-all easy answer. As we’ve talked about before, one of the biggest things you can do to succeed on Poshmark is share to your followers. That means what matters most for you is not what is selling on all of Poshmark on average, but what is trending for your own group of followers.

For example, the heavy majority of Poshmark users are women looking for women’s clothing. However, some of our Poshmark resellers still sell men’s clothes. This is because (surprise!) most of their Poshmark followers are men. That doesn’t mean everyone will succeed selling men’s clothing, nor is it our recommendation for new stores to start by selling men’s clothing. Above all, know your own audience.

It is also worth noting that your own Poshmark following changes over time. In fact, by selling different items or by advertising more on platforms like Instagram, you’ll find that your following can gradually evolve into a new audience with new favorite brands.

Because of these facts, we feel the best way to give advice on picking brands to stock your closet with is to break down what we see work on Poshmark by various audiences. This way you can use this information to decide what to purchase based on what your following looks like now, and what you are trying to grow your following into over time.

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Top brands to Sell on Poshmark by Generation

One of the best ways to break down buying habits is by generation. According to Poshmark’s own annual report, this was one of the most important ways they analyze their users.

Best-selling Poshmark Brands for Baby Boomers

The top brands bought on Poshmark by Baby Boomers (born between 1946 and 1964, currently ages 56 to 74) are Coach, Michael Kors, and Eileen Fisher.

In general, we see that Baby Boomers are drawn to second hand items of higher-end, well-known brands.

This is better understood in the context of a Baby Boomer’s overall personal closet: typically about 31% of their closet is made up of fashion from “value chain” retailers, and only 2% would be considered “luxury.” This is the lowest percent of first hand luxury goods of all generation groups, hence explaining why their second hand purchasing trends towards luxury. Baby Boomers are using this opportunity to access luxury goods at a price they otherwise would not pay.

Best-selling Poshmark Brands for Gen X

The top brands that Gen X-ers (born between 1965 to 1980, currently ages 40 to 55) are buying on Poshmark are Tory Burch, Kate Spade, and Patagonia.

More so than any other age group, Gen X’s average wardrobe leans towards “mid-priced” goods. Like Boomers, their first hand luxury spend is low, so when it comes to second hand purchasing on Poshmark, they often buy luxury or slightly pricier brands you’d see at a department store.

Best-selling Poshmark Brands for Millennials

Amongst Millennials (born between 1981 to 1996, currently ages 24 to 39,) the top brands on Poshmark are Nike, Madewell, and Anthropologie.

Millennial resale purchases from Poshmark are mostly brands you would find at a typical American mall, consistent with their overall average closet composition of about 15% department stores and 13% fast fashion.

Best-selling Poshmark Brands for Gen Z

Gen Z-ers (born 1997 or after, and currently younger than 24) buy second hand items from across the spectrum, with their top Poshmark brands being Gucci, Adidas, and Brandy Melville.

In general, trends show that Gen Z has more goods in their home wardrobe categorized as second hand, fast fashion, Direct to Consumer (DTC), and luxury than any of the other generations. Their Poshmark purchases reflect this, with a mix of goods across price levels.

As of 2019, roughly 1 in 5 of Poshmark’s users are Gen Z, and about 25% of new people joining Poshmark were also from Gen Z. This means that this audience is large and growing, so the demand for their favorite brands will also be growing over the next year.

Separately from picking which brands to bulk up on, it is worth noting that 57% of Gen Z discover new brands via influencers on social platforms, like Instagram. We’ve seen that trend too, and as mentioned above, we have a lovely guide on how to grow your Poshmark audience via Instagram.

While we mostly recommend focusing on building a following (45% of Poshmark sellers have repeat customers) and publicizing your items via sharing (especially using SuperPosher,) many users also see a boost in sales by selling to more “casual” Poshmark users.

A casual user might be someone who doesn’t actively browse often on the platform, but nonetheless will be searching for a good deal on Google (or another search engine.) These people see a search result for the item they are looking for on a Poshmark store, often at a lower price because it is being sold second hand, and they click through to buy it.

By analyzing Google keywords, we’ve found the top 10 brands people are searching for on Poshmark via Google search. Here they are, ranked by popularity.

Top 10 Overall Best Selling Brands On Poshmark 2020:

  1. Louis Vuitton
  2. Gucci
  3. Nike
  4. Coach
  5. Michael Kors
  6. Chanel
  7. Christian Louboutin
  8. Lululemon
  9. Balenciaga
  10. Dooney and Bourke

Top Categories of Items to Sell on Poshmark

After analyzing categories of items sold on Poshmark as opposed to brands, we noted three main types of items — shoes, purses, and wallets.

The top selling categories on Poshmark: shoes, pursues, and wallets.

To us, this makes a lot of sense. While there are some men on the app, women primarily make up Poshmark’s user base, so it only makes sense that the top items are items that ladies love.

Another thing to note is that these items either have fairly standard sizes or no sizes at all. Some people are hesitant to buy jeans in case the taper or the fit just doesn’t hug your body right. In contrast, items like purses have more consistency, and less worry about if they are right just for you or your figure.

Across the entire Poshmark network, what brands do we see come up time and time again? Well, that’s a long list. There’s more than 200 brands we see actively listed and sold in 2020. Here’s the full list, for you to compare your own closet against!

Note — brands not featured on this list are still on Poshmark, and still might sell well! These are just the brands we see sold most frequently (listed in alphabetical order, not by ranking.)

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  1. 7 For All Mankind
  2. & Other Stories
  3. A.P.C.
  4. acacia swimwear
  5. Adidas
  6. Adidas by Stella McCartney
  7. Adrianna Papell
  8. AG Adriano Goldschmeid
  9. Agent Provocateur
  10. Air Jordan (mostly men's)
  11. ALC
  12. Alexander McQueen
  13. Alexander Wang
  14. Alice & Olivia
  15. Alice McCall
  16. All Saints
  17. ALO yoga
  18. Anna Sui
  19. Anthropologie
  20. Arc’teryx
  21. Athleta
  22. Badgley Mischka
  23. Balenciaga
  24. Bailey 44
  25. Balmain
  26. Beach Riot
  27. Betsey Johnson
  28. Beyond Yoga
  29. BHLDN
  30. Birkenstock
  31. Boden
  32. Bombas socks
  33. Bonobos
  34. Bottega Veneta
  35. Brandy Melville
  36. Burberry
  37. Cabi
  38. Calvin Klein
  39. Calypso St Barth
  40. Camper
  41. Canada Goose
  42. Carbon38
  43. Carhartt
  44. Carolina Herrera
  45. Carven
  46. Celine
  47. Chiara Ferragni
  48. Chico
  49. Chloe
  50. Christian Dior
  51. Christian Louboutin
  52. Christian Siriano
  53. Cinq a Sept
  54. Citizens of Humanity
  55. Clover Canyon
  56. Coach
  57. Coldwater Creek
  58. Cole Haan
  59. Converse
  60. COOGI
  61. Cosabella
  62. Current/Elliott
  63. Cuyana
  64. David Meister
  65. David Yurman
  66. Derek Lam
  67. Desigual
  68. Diane Von Furstenberg
  69. Diesel
  70. Disney
  71. DKNY
  72. DL1961
  73. Dolce & Gabbana
  74. Dooney & Bourke
  75. Draper James
  76. Eberjey
  77. Eileen Fisher
  78. Elie Tahari
  79. Eliza J
  80. Elizabeth and James
  81. Eloquii
  82. Equipment
  83. Ermenegildo Zegna
  84. Everlane
  85. Faithfull the Brand
  86. Fendi
  87. Ferragamo
  88. For Love and Lemons
  89. Fossil
  90. Frame
  91. Free People
  92. Frye
  93. Gal Meets Glam
  94. Gigi C swimwear
  95. Givenchy
  96. Goyard
  97. Greylin
  98. GRLFRND
  99. Gucci
  100. Gymshark
  101. Halston Heritage
  102. Haute Hippie
  103. Helmut Lang
  104. Hermes
  105. House of Harlow 1960
  106. Hudson
  107. Hunter
  108. Isabel Marant
  109. J Brand
  110. J. Crew & J. Crew Factory
  111. J. Jill
  112. Jack Rogers
  113. James Perse
  114. Jean Paul Gaultier
  115. Jeffrey Campbell
  116. Jill Sander
  117. Jimmy Choo
  118. Joe’s Jeans
  119. Johnny Was
  120. Joie
  121. Karen Millen
  122. Kate Spade
  123. Keepsake the Label
  124. Kavu
  125. Kora
  126. Kendra Scott
  127. L'Agence
  128. La Perla
  129. Lafayette 148 New York
  130. Lanvin
  131. Lauren Moffatt
  132. Levi’s
  133. Lilly Pulitzer
  134. Lo & Sons
  135. Longchamp
  136. Louis Vuitton
  137. Lovers & Friends
  138. Lululemon
  139. Maaji
  140. Madewell
  141. Madre
  142. Mara Hoffman
  143. Marine Layer
  144. Marmot
  145. Max Mara
  146. MCM
  147. Michael Kors
  148. Minnetonka
  149. Misook
  150. Miss Me jeans
  151. Miu Miu
  152. Modcloth
  153. Moncler
  154. Monique Lhuillier
  155. Monrow
  156. Mother jeans
  157. Nasty Gal
  158. Nike
  159. NSF
  160. Nux
  161. Opening Ceremony
  162. Oscar De La Renta
  163. Outdoor Voices
  164. Paige jeans
  165. Pandora
  166. Parker
  167. Patagonia
  168. Plenty by Tracy Reese
  169. Prada
  170. Prana
  171. Proenza Schouler
  172. rag & bone
  173. Ralph Lauren
  174. Ray-Ban
  175. Rebecca Minkoff
  176. Rebecca Taylor
  177. Reformation
  178. Reiss
  179. Roberto Cavalli
  180. Rothys
  181. Sam Edelman
  182. Seafolly
  183. See by Chloe
  184. Sherri Hill
  185. Shoshanna
  186. Show Me Your Mumu
  187. Smartwool
  188. Sonia Rykeil
  189. Spell & The Gypsy Collective
  190. Spiritual Gangster
  191. Splits59
  192. St. John
  193. Stella McCartney
  194. Stuart Weitzman
  195. Summersalt
  196. Sundance
  197. Supreme
  198. Swarovski
  199. Sweaty Betty
  200. Ted Baker
  201. The North Face
  202. The Upside
  203. Theory
  204. Theysken's Theory
  205. Tibi
  206. Tieks
  207. Tiffany & Co.
  208. Tommy Bahama
  209. Torn by Ronny Kobo
  210. Torrid
  211. Tory Burch
  212. Trina Turk
  213. UGG
  214. Under Armour
  215. Vera Wang
  216. Via Spiga
  217. Victoria Beckham
  218. Vince
  219. Vince Camuto
  220. Vineyard Vines
  221. Vivienne Westwood
  222. White House Black Market
  223. Wildfox Couture
  224. Yoana Baraschi
  225. Zac Posen
  226. Zadig & Voltaire
  227. Zara

With all these insights, our hope is that resellers trying to gain financial flexibility and freedom through selling on Poshmark are more likely to succeed!

If you already have inventory, or want to make it easier to sell the brands you see above, we recommend reading our primer on how to share fast on Poshmark.

Sell more on Poshmark, in half the time.

Reading to level up your business? Automatically share up to 4,000 times a day and send offers with the #1 Poshmark bot and sales tool.


No risk, cancel anytime.