New to Poshmark? Or maybe you’ve bought items on Poshmark before, but want to try selling. Or you are just getting started with selling on Poshmark, and realizing you have a lot to learn. No matter who you are, at SuperPosher, we’ve heard all the questions that new and growing sellers have to ask. That’s why we made this guide — to help sellers like you clear out your closet, make some extra money, or even support yourself and quit your full-time job.

We wanted to make this guide thorough, and that means it is on the longer side. Below is a table of contents to help you navigate this document. We think the best way to use this resource is by bookmarking it for later, and coming back to reference it throughout your Poshmark journey from beginner to power user. But if you want to read it straight through, all the power to you!

Now, let’s begin ~

Table of Contents
What is Poshmark?
Who should sell on Poshmark?
What sells well on Poshmark?
What are the fees for selling on Poshmark? How much does Poshmark cost?
How do I get enough inventory to sell this much on Poshmark?
How to price your items on Poshmark?
How does Poshmark pay me?
Is selling on Poshmark safe?
How do I sell my first item on Poshmark?
Take good photos (but not with the Poshmark app)
Enter a title, and use keywords based on Poshmark's search results
Enter a description for the item you want to sell on Poshmark
Fill out data about your item (brand, category, quantity, size, and more)
Engage with Poshmark users: share, answer questions, and relist often
How do I ship Poshmark items? What is PoshPost?
How do I sell more items on Poshmark, and make a lot of money?
What are Poshmark Bots?
Why doesn't everyone on Poshmark use bots?
Why doesn't Poshmark encourage bots?
Do I need a Poshmark Bot to make money?
Managing logistics and finances as a Poshmark seller
Conclusion

What is Poshmark?

Poshmark is a "social ecommerce marketplace" where people can buy or sell clothes, shoes, and accessories that tend to be used or second-hand.

So what is a "social ecommerce marketplace," and why is that special?

Lots of people sell things on the internet. For the professionals out there, selling things on the internet is often referred to as "ecommerce." Some services on the internet, like Shopify, allow you to set up an ecommerce storefront on the internet, with your own custom website URL. This can be great for lots of people, like Kylie Jenner, who's cosmetics brand "Kylie Cosmetics" has a website powered by Shopify. Her branding and audience is so large that she can rely on her fans to seek out her website, either on their own or because Kylie tells them to take a look.

For other people with a smaller (or no) audience, it often makes sense to use an ecommerce solution that not only provides the storefront functionality of listing items and processing payments, but also provides an audience who will be browsing the site to find your items that are for sale (something that the pros would refer to as distribution.)

This is where sites like Craigslist, Ebay, Etsy, and others come in. Not only are they ecommerce options, but there are people who come to these sites to browse items in general, not just for your items. That means that these sites can help you with both the logistics of selling, as well as the distribution (getting the audience.)

The problem with these sites (and also why Poshmark is so great) is that the item you are trying to sell can sometimes get lost in the noise. And if that is the case, most of these platforms suggest that their users try to increase their odds of quickly getting a sale by paying to run ads.

Poshmark works differently. Instead of being ad driven, it is a social marketplace. Imagine a social network like Facebook or Twitter where users can browse, comment, or post, but all the posts are about fashion items that are being resold. You can build a following on Poshmark that will continue to see new items you try to sell, and any user (including yourself) can re-share a posted item to increase its visibility in the newsfeed.

As we've gone into more depth on in other posts, Poshmark offers a unique opportunity for sellers because of its unique growth loop. Sellers can post, share their own posts, and follow lots of people to boost their views, which makes it so much easier to get a sale.

Who should sell on Poshmark?

Since Poshmark is focused around selling fashion-related items, and the user base is primarily women, Poshmark can make an excellent option for ladies who are trying to casually clean out their closet. You don't have to be a selling pro — just earning a bit of extra cash or doing some spring cleaning is a great reason to be a seller on Poshmark, as they make it fairly easy to do so. Men can also succeed on Poshmark, but we'd recommend browsing a bit more to see what types of men's items perform well (more info on how to go about that below.)

However, if you are very serious about trying to sell clothing online, we think selling on Poshmark is a must, even if you are currently just a beginner. If you want to make serious money, are passionate about fashion and style, or even like the idea of becoming self-employed/financially independent, Poshmark was essentially designed for you. Why is that, you ask?

One of the first things a new entrepreneur needs to think about is the margin they make on their business. That is, every business needs to spend money — whether it be on employees, manufacturing, or buying items. In order to make a profit, they need to understand the unit economics: how much are their costs per item (unit), how much can they sell it for (price), and what is their profit per item (margin.)

For many businesses, especially those that are new, marketing is a huge expense. While you might be able to sell a $5 shirt for $6 on Ebay, there's a good chance that no one will find your shirt, or that it will take ages for it to be discovered. This problem is solvable by running ads, or paying for marketing in some other way. However, including those costs per item, you might find that you are paying $5.99 per item, or worst cast, paying more than $6 (the cost you are selling for) and you lose money on your sale!

Like we mentioned before, Poshmark is great because the social sharing features removes the needs for ads. If you have a great sharing strategy, then you end up saving the thousands of dollars businesses spend on ads.

Sharing a lot also helps you sell items faster, which is implicitly many online sellers' goal. If you want to think about Poshmark sales as income, and hope to make $1,000 a month selling on Poshmark, that effectively means you need to sell everything before the month ends. If you can't sell fast enough, you won't be able to meet your budgeted income goal.

If you want to make a six-figure salary on Poshmark ($100k or more,) you need to be making a profit (just just selling) $8334 per month, or more than $1900/week. Talk about needing to sell quickly! If your goal is to make serious money, and you don't have a distribution channel or excessive ad budget, our experience has been that people are most successful as a beginner by starting their fashion ecommerce goals on Poshmark.

What sells well on Poshmark?

If you are someone who aspires to make hundreds or thousands of dollars on Poshmark, you need to understand what sells. There are a few ways to go about this.

Generally speaking, the quick answer is that women's cheap trendy items or designer goods sell best on Poshmark. There's a lot more nuance to it than that though.

You can also do an analysis of items that appear on Poshmark to see which brands and categories are most popular. That would be hard though, which is why we found the top brands on Poshmark for you. To do this, we analyzed Poshmark’s own posts and data, as well as Google’s insights about what items people are searching for related to Poshmark.

We find that many sellers that we chat with like trying to define their own style or flair in their Poshmark closet, which we think makes total sense (and sounds like more fun too!) If that’s the case, we suggest that you accentuate the above data with your own searches on Poshmark’s search bar.

Poshmark's search allows you to choose if you want to search by either “listings” or by “people.” If you are a beginner, we’d say searching by listings is best, so you can see what types of items show up for your categories of interest. Also note that above the search results is a “Sort By” option. The default is “Just Shared” (remember how we were saying that sharing on Poshmark is so important?) but you can also change it to see items by low or high price, recent price drops, and a few other categories. There are also filters you can use to narrow down your search: our favorite is filtering by “sold.” When using these all in combination, it becomes very easy to see items that have sold before based on your category, brand, or other keyword of interest, and explore how that differs at both low and high prices. Doing a bit of browsing and filtering in this way definitely helps build an intuition for what works on the platform.

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What are the fees for selling on Poshmark? How much does Poshmark cost?

Unlike some options like Shopify, which charge you money just to run your store and sell items, Poshmark doesn’t have any upfront fees. It is absolutely free to start using, and you can make as many listings as you’d like without paying a dime.

Poshmark charges you when items from your closet (Poshmark’s word for your online inventory) are bought. If the item that you sold is under $15, then Poshmark will charge a flat rate of $2.95. For items that you sell for more than $15, Poshmark will hold onto 20% of the buyer’s payment (which for $15, 20% would be $3.)

Luckily Poshmark takes care of things like sales tax for you, and they also manage shipping through their PoshPost process (more on that later.) However, it is worth noting that if you sell enough, the income you make might be taxable, and Poshmark doesn’t take care of that.

We don't want to go into too much depth on personal taxes, as that's a very complex topic that varies a lot based on your circumstances. However, to get a rough understanding of your costs from Poshmark, we’ll touch upon it now.

If you are just casually selling old items on Poshmark for less than you bought them for, you don’t have to worry about paying taxes. In fact, if you can clearly document how much you spent versus how much of a discount you sold it at, you may be eligible for a tax break.

Technically speaking, if you make any profit on your Poshmark store, you need to report it on your taxes. Generally speaking, the consensus is that if the amounts are very small, or if you are covered by hobbyist laws (essentially meaning you didn’t intend to make money, but that Poshmark selling is a hobby,) you probably don’t need to worry. That said, we aren’t lawyers, and this isn't legal advice. We do know that the absolute safest option is to report all profit of any kind to the IRS. Ultimately, it is your call to decide how “risky” or likely it is you’ll be audited for a few dollars here and there.

If you plan on making Poshmark a primary source of income, you will undoubtedly attract IRS attention. In such a case, you will likely need to file a Schedule D or a 1099 during tax season, and you should refer to either capital gains or business tax brackets to understand the total costs. For example, at the goal of $100k of income as a single filer, you'll be paying $18,175 in federal taxes, and likely more depending on your state.

How do I get enough inventory to sell this much on Poshmark?

As we mentioned above, Poshmark is a great place to do some spring cleaning for your closet. If that’s you, then you don’t need to worry about where to find your items to sell — you already have them!

For others that hope to sell many items and make a lot of money, you’ll need to figure out a way to constantly be getting new inventory at a good price for you to sell online.

If you’ve been a long-time Poshmark user (but are maybe new to selling,) you might have an intuition for how much used clothing items sell for on Poshmark. Or, if you just buy second-hand on the internet a lot, you still might know what a reasonable price range for an item is.

Because Poshmark (and Ebay, Craigslist, Facebook Marketplace, and other platforms) have a number of casual sellers who are just trying to clean out their closet, it is fairly common to find items that are underpriced. That means, in some situations, it is cost-effective to buy a used item online just to turn around and resell it on your own Poshmark store. While we wouldn’t say this is the most effective or repeatable method, it is one of the easiest. After all, what’s easier than having your merchandise shipped right to your door?

A riskier, but occasionally more rewarding option, is to search online for clearance sales. When trying to clean out last season’s inventory, or potentially even when going out of business, stores will try to sell their goods online (or sell brands that they themselves resell, like how department stores such as Barneys New York was selling other brands when it went out of business.) This is often risky because there is usually a reason this item didn’t go out of stock. It usually implies that there weren’t a lot of people who wanted to buy the item. However, it could just be an awareness issue; the people who would have bought it didn’t even know it existed, and selling it on Poshmark could be showing the design to new customers. We’ve seen some big rewards here from those who use this strategy, but it may not be the most beginner friendly, as it requires a lot of good intuition.

The most popular, tried-and-true method for sourcing items to sell on Poshmark is to go thrift shopping. If you are serious about making a lot of income on Poshmark, we can’t recommend this enough. At first, it is likely that thrifting will take awhile. Over time (and with some of our advice,) we think you’ll be able to become an expert who can consistently make some great thrifting hauls week after week.

The most popular thrift stores chains in the United States are:

  • Goodwill
  • Buffalo Exchange
  • Crossroads Trading
  • Out of the Closet
  • The Salvation Army
  • Value Village / Savers (they go by different names in different locations)
  • St Vincent de Paul Thrift Store
  • ReStore by Habitat for Humanity (many don’t accept clothes, but some do!)
  • Red, White, & Blue Thrift Store

Some local options you should explore on Google, as they differ from region to region:

  • Consignment shops
  • Flea markets
  • Garage sales
  • Surplus stores
  • Thrift shops (of course!)

While it can be hard to thrift shop outside your local area, there are a large number of thrift stores that are closer than you’d think. We analyzed Yelp to see which cities have the best, cheapest, and most number of stores for buying second-hand goods, and here’s our rankings.

The Best Cities for Thrifting in the US

You may need to scroll horizontally for the table's statistics to be fully viewable.

Our Rank City Thrift Stores per 100k People Thrift Stores Average Yelp Review Thrift Stores Average Price Level Flea Markets per 100k People Flea Market Average Yelp Review Flea Market Average Price Level Number of Clothing Donation Centers per 100k People Number of Home Organization Services per 100k People
1 Riverside, CA 126.37 3.79 1.78 8.89 3.84 1.33 11.19 69.11
2 Atlanta, GA 132.38 3.7 1.79 11.67 3.43 1.85 13.33 24.29
3 Columbus, OH 104.27 3.59 1.28 11.06 4.04 1.92 4.74 8.95
4 Orlando, FL 94 3.75 1.61 9.65 3.45 1.62 4.62 13.85
5 Tampa, FL 108.73 3.71 1.75 9.23 3.54 1.57 4.17 10.43
6 San Francisco, CA 87.3 4.05 2.15 7.2 3.99 1.94 6.09 35.27
7 Pittsburgh, PA 70.66 3.93 1.74 9.16 3.82 1.53 2.62 5.89
8 Hartford, CT 34.46 3.72 1.96 12.82 4.1 1.88 9.62 18.43
9 Buffalo, NY 67.35 3.68 1.74 6.51 3.8 1.43 6.89 2.68
10 Sacramento, CA 63.02 3.77 1.76 5.57 3.67 1.6 5.79 19.94
11 Miami, FL 91.87 3.54 1.94 6.26 3.5 1.45 6.26 22.03
12 Portland, OR 79.48 4 1.93 5.65 3.45 1.81 3.25 13.02
13 St. Louis, MO 71.09 3.72 1.72 7.2 3.96 1.91 3.45 8.14
14 Salt Lake City, UT 63.29 3.73 1.83 3.22 3.75 1.6 8.05 10.73
15 Los Angeles, CA 56.56 3.96 1.89 4.22 3.9 1.79 3.4 11.81
16 Minneapolis, MN 87.3 3.59 1.78 3.4 3.9 1.63 3.92 9.93
17 Richmond, VA 78.35 3.61 1.76 7.35 3.21 1.75 5.88 10.77
18 Raleigh, NC 50.76 3.69 1.74 4.95 3.91 1.67 4.95 10.89
19 Charlotte, NC 88.02 3.61 1.7 7.27 3.07 1.7 2.68 14.54
20 Seattle, WA 74.92 3.83 1.88 3.78 3.86 2.14 6.08 17.09
21 San Diego, CA 42.83 3.97 1.88 3.29 3.78 1.65 3.52 11.24
22 San Jose, CA 37.42 3.76 1.98 5.18 3.8 1.51 4.86 23.57
23 Providence, RI 40.44 3.87 2.08 6.18 3.95 1.7 3.93 13.48
24 Kansas City, MO 51.55 3.67 1.73 5.87 3.86 1.77 4.13 5
25 Cleveland, OH 53.17 3.8 1.85 3.78 3.88 1.63 3.28 4.03
26 Birmingham, AL 40.52 3.72 1.63 5.65 3.86 2 6.6 2.36
27 Cincinnati, OH 69.37 3.79 1.93 6.06 3.53 1.75 2.02 5.39
28 Denver, CO 67.32 3.75 1.84 4.33 3.93 1.94 2.17 16.16
29 Washington, DC 60.83 3.79 2.08 4.49 3.34 1.71 4.99 24.6
30 Boston, MA 50.03 3.85 2.14 3.56 3.77 1.47 1.78 16.35
31 Austin, TX 44.53 3.97 1.85 2.53 3.48 1.65 1.77 12.15
32 New Orleans, LA 47.41 3.97 2.04 5.53 3.77 1.85 1.16 4.94
33 Louisville, KY 25.78 3.81 1.66 5.52 3.55 1.5 0.84 1.67
34 Virginia Beach, VA 35.39 3.67 1.64 3.88 3.88 1.67 3.88 3.88
35 Las Vegas, NV 47.11 3.82 2.01 2.06 3.25 1.4 5.48 6.51
36 Indianapolis, IN 25.47 3.7 1.58 4.51 3.55 1.86 4.51 2.19
37 Detroit, MI 44.97 3.68 1.84 4.2 3.45 1.73 3.78 6.58
38 Memphis, TN 17 3.67 1.66 2.32 4.43 1.67 0.77 0.77
39 Nashville, TN 35.76 3.86 1.9 4.99 3.56 1.89 0.17 5.32
40 Phoenix, AZ 35.21 3.77 1.76 1.31 3.53 1.67 2.56 6.09
41 Jacksonville, FL 19.96 3.61 1.53 2.56 3.5 1.38 0.61 3.04
42 Oklahoma City, OK 29.83 3.74 1.63 2.24 3.77 1.88 1.72 1.72
43 Philadelphia, PA 34.47 3.69 1.97 2.82 3.8 1.64 1.31 5.5
44 Dallas, TX 38.49 3.59 1.84 3.67 3.96 1.87 1.59 6.85
45 San Antonio, TX 16.27 3.74 1.81 2.41 3.4 1.45 0.6 2.94
46 Milwaukee, WI 26.06 3.55 1.69 1.51 3.81 1.57 1.01 3.03
47 Chicago, IL 27.82 3.83 2 1.6 3.67 1.82 1.48 5.56
48 Baltimore, MD 24.64 3.76 1.98 3.06 3.14 1.75 1.13 8.7
49 New York, NY 19.94 3.8 2.08 1.76 3.77 1.96 0.84 4.24
50 Houston, TX 23.2 3.6 1.81 2.14 3.58 2 1.71 3.52

How to price your items on Poshmark?

In some sense, this seems obvious. You'd think that you should be pricing your items with the following general formula:

cost of item + amount you'd like to profit = item price

However, to best utilize Poshmark's features, there's a better formula.

Similar to the idea of how Poshmark uses the sharing feature as a key part of keeping users engaged, they have another really notable feature. When liking an item to sell, you can mark it as an "offer to likers," meaning that you can give a discount to everyone who likes your item. Note that the discount must be at least 10%, and that you can choose a shipping discount as well. These discounts incentive Poshmark buyers to engage with your content, which then causes the listing to be ranked higher, which can then further boost your sales.

That means, ideally when pricing your items, you should think about the increasing the price so that, after the discount is applied, you are getting the price that you want. To do that, you should calculate:

(cost of item + amount you'd like to profit) ÷ (1 – discount percent)

But then wait! Remember what we mentioned above about Poshmark fees? Depending on the price you get from the above equation, you might be charged $2.95 if you item is less than $15, or another 20% if it is above $15.

So for example, let's say I found a cute top at Buffalo Exchange for $8.50 including tax, and I decide I want to make $5 profit on this item. In order to post this item with a price that takes into account a future discount (let's assume 10% off,) I should make the original price:

(($8.50 + 5) ÷  (1 – 0.10)) =  $15

Since our item's original price will be $15, Poshmark will want to take 20% as their cut. That means we should repeat the above formula, but with the discount being (0.20) instead of (0.10). Doing that math gives us:

($15) ÷ (1 - 0.20) = $18.75

Then, when applying the "offer to likers" feature for 10%, I will see my $18.75 item's sale price get marked down. Once purchased at that price, you will take home 80% (since Poshmark takes 20%.)

($18.75) – ($18.75 x 10%) = $16.875 → ($16.88 x 80%) = $13.50

Many people also wonder, how did you decide you wanted to profit $5 from this item. Well, in the example, this was arbitrary (because it was an example!) but we think there is a systematic way to think about it.

There are two main ideas we suggest you take into consideration when pricing your items:

  1. How much do you see this item being sold for by other sellers?
  2. How many items do you think you can sell (per month?)

The first thing to consider is your maximum price, which is likely decided by your competitors. This includes actual retail merchants (you'll likely never sell for more than the item's original price,) but you will also be hard pressed to get sales if you significantly overprice your items compared to other Poshmark sellers.

Once you know your maximum, you can increase your odds of selling the item (and even selling it faster) if you decrease the price. But you don't want to sell it for too little profit — ask yourself, would you go through all of the trouble of taking photos of the item, coming up with a good description, shipping the item, and more, just to make 1¢?

While we can't give you an exact formula for this one, you should think about how many items you can realistically sell per month (or week or day, it is up to you how you want to keep track,) and how much you anticipate you can profit on average.

For example, if your goal is to make $1000 per month by selling a bunch of items at a $2 markup, then that means you'll need to sell 500 items that month. That's more than 15 items on average per day. If you are just a beginner selling on Poshmark, we recommend you either:

  1. make more realistic profit goals, and be okay with starting slow
  2. try selling less items for more money each
  3. invest in a Poshmark bot (more on that below)

How does Poshmark pay me?

When selling items on Poshmark, the money doesn't immediately go to your bank account. Instead, it works more like Venmo, where the money you earn sits in the app, and then you need to manually cash out.

You'll see the money appear in your Poshmark account after the item is delivered, not when the sale occurs. This is to guarantee that you actually send the buyer their item.

Once the item you have sold is delivered, it will be available for you to transfer to a linked bank account, which generally takes another 2-3 business days.

Is selling on Poshmark safe?

Some people might be worried about Poshmark if they have heard the news that the site was subject to a data breach on August 1st of 2019, where some user's information was leaked. For many people, those words raise a huge red flag.

Despite this, we have every reason to believe that Poshmark is secure. In Poshmark's official statement on this event, they said "the data acquired does not include any financial or physical address information, and we do not believe your password was compromised. Regardless, we recommend that you change your password as a precaution and security best practice."

Our software engineering team dug even deeper to see how this statement holds up. After doing some research, we found the leaked data — but it looks a lot different than you might imagine.

The data that was leaked was hashed. That means, while technically it might represent your name or email, Poshmark didn't store it as plain words. They encoded it. If your email was [email protected], they may have stored it as rcZfNHU2C6m6c5uq, and no one knows the process that Poshmark used to go from your email to those random letters and numbers except for Poshmark.

This is a standard encryption procedure, and it means that Poshmark really cares about your security. Ultimately, we don't think you should worry about this data breach. If in the unlikely instance that one were to happen again, Poshmark will simply ask that you reset your password, and you should be set. There is no evidence that a Poshmark user has ever had their actual personal information leaked.

How do I sell my first item on Poshmark?

At this point, you should have a pretty good understand of what Poshmark is, how the business works, and what the opportunity might looks like for you. You have your inventory — now how are posts made?

There's a button right in the navbar for you to get started. On desktop, it says "Sell on Poshmark" with a "$" icon; on mobile, there's a camera icon that says "Sell" below it. Is it really that easy?

Poshmark does make the process of posting a listing very quick and easy, but remember, our goal is to make quality posts that are more likely to sell. So how do you do that?

Take good photos (but not with the Poshmark app)

While you can go through the listing process on your computer or phone, if you use the Poshmark app on your phone, we don't recommend you use the in-app camera. The main thing people notice about your post will be the very first image, so we want it to be as good as it can possibly be.

We'll divide taking the perfect photo into three steps:

  1. How to take the photo
  2. What to take a photo of
  3. Editing your photo

How to take your high quality photo for Poshmark

Taking a high quality photo that works well on Poshmark shares a lot of tips from just taking good photos in general! Here's our basic suggestions.

Have good lighting

If you don't have lots of natural light coming in from the windows, you should try buying studio lights. There are several great options on Amazon for cheap. If you are trying to work on a budget, you should try to wait for "golden hour" when the sun is setting and everything is nicely lit. Check your upcoming weather report, and try to make use of the sun while it is around! If your photo is too dark, it is usually perceived as lower quality.

This doesn't mean that you should shine a spotlight directly onto your item. Light that is too bright will make the photo look washed out and overexposed. Colors likely won't look right, and if it is really intense light, it could even be hard to see the item clearly.

The best option is to diffuse the light. Some lamps or professional studio lights will include something to diffuse the light within the setup, but if you are just working if what you've got, try shining the light at the wall so that the light that hits the item you are taking a photo of is the light reflected off the wall. (Note: this works best with white walls)

To help even further with lighting, some photographers have setups called "light boxes" or use "white screens" (like a green screen, but not for video) to help reflect and diffuse light for optimal picture taking.

If you absolutely can't have a well lit environment, it is possible to change the brightness with various apps, as we will talk about more below.

Use good equipment

While most phones nowadays have wonderful cameras, you can really up your photo quality (and make it easier to take good photos in low light) if you buy a DSLR. Having a "professional" camera doesn't always cost a ton, especially if you buy one used. Without going too deep into different camera brands, "full frame" cameras tend to take better pictures, and every big camera company will have full frame options.

Whether you end up buying a DSLR or not, whatever camera you use can benefit from having a tripod. The quality and sharpness of the photo can be improved if the lens is absolutely still, and even if you don't have shaky hands, it is near impossible to not move the camera even just a little bit. Tripods also help keep you consistent — while you move around to adjust the shot or get another item to take a picture of, the camera can stay in place.

For an even cheaper option, we've seen lots of effective makeshift tripods at home. Get a table or stool, something to lean your phone or camera against, and bam! You can keep your lens absolutely still without needing to spend extra money.

What to take a photo of for your Poshmark posts

When taking a photo, especially of an item someone might purchase, you want to make sure you have the right stuff within the frame when you take the photo.

At the most basic level, you should think about how to physically position the item you plan to sell. The main three tactics we see are:

  • the item hanging (like on a clothes hanger)
  • the item laying flat (on a table or bed)
  • someone wearing the item

Out of these, the most effective type of photo we see is someone wearing the item, but that's not always easy to do. Sometimes you are taking pictures by yourself, and we want to avoid selfies. Others simply feel self conscious taking pictures of themselves (and that's fine!)

If getting pictures of your item modeled isn't possible, our next choice would be to have the item hanging clearly by itself, as pictured below.

Notice how the item takes up most of the frame and is clearly in view. It is well lit, and the background is a nice, solid, white, so that there is nothing distracting from the item.

Another option for taking a picture that focuses on the item is to lay it down and take a picture from above. If you don't like how your table or floor looks, you can easily spice things up by buying contact paper (our fav here, it looks like marble!) or wood veneer. You shouldn't need a lot — only a few square feet should do.

Make sure that if you buy backgrounds, they aren't too intense or distracting. Stick to neutral or light colors, so that the item you are trying to sell isn't overshadowed by the background it is on.

Remember, Poshmark lets you include up to 16 photos per post, so if you want, you could do all of these! While that may be time consuming, we think that doing at least one picture with someone wearing the item, and a second picture of the item by itself (whether hanging or laid down) is helpful to increase conversions.

Other things you might want to take a picture of (lots of buyers appreciate thoroughness): front, back, side, brand tag, size tag, fabric content tag, care tag, and close up of fabric.

Also note that many of these great photos are very reusable. If you were hoping to also post them to Instagram, we have a great guide for doing so.

How to edit photos for Poshmark

Most people have heard of Photoshop, and while it is a fantastic tool to use if you know how to use it, it can be a steep learning curve.

Luckily there are lots of mobile apps that make the photo editing process a lot simpler.

For starters, a lot of default phone camera apps have the ability to customize brightness and contrast within the photo. Within an iPhone's default camera app, you can:

  • auto edit the photo (with the magic wand button)
  • crop, rotate, and tilt the photo
  • change exposure and brilliance
  • boost the highlights or shadows
  • tweak contrast, brightness, black point, saturation, and vibrance, and more

While you can also do thinking like apply filters, we don't recommend doing so. Filters usually change the photo color enough that it looks obviously edited, and it becomes less true to the actual color of the item.

For most users, the default app is plenty. If you are looking for a bit more, here are a few of our favorite editing apps:

  • Snapseed — now owned by Google, its been a solid app for years
  • Photoshop Express — if the full version is too hard, Express helps you get going quickly
  • VSCO Cam — lots of great defaults that make it easy to edit without knowing all the terms

Enter a title, and use keywords based on Poshmark's search results

One of the main ways that Poshmark buyers discover items to buy aside from scrolling through their feed is by using the search feature. By playing around with searching for items yourself, you'll notice that there are a few trends.

For example, most people will search by keywords like brand, category, or color. The search results for these queries usually have the very word they searched for in the title. Perhaps there are other "black Old Navy sweaters" besides the one that showed up first, but those items might not have had every one of the buyer's keywords in their title. This process of trying to pick the right words for your title based on what you anticipate that people will search for is called SEO, or Search Engine Optimization. There are several great articles on the topic, and all the top Poshmark sellers we know are SEO masters.

Since you are likely a beginner still, don't sweat the details of SEO too much. Just know that when making your post's title, throwing in a few keywords like brand or category can only help you make a quicker sale!

Enter a description for the item you want to sell on Poshmark

As a rule of thumb, you should include notes about the item you are selling in the description, such as size, condition, brand, and maybe age of item.

With the remaining space that you have, the same SEO rules apply as for your title. Try searching up similar items on Poshmark, and seeing what keywords come up often. All that Poshmark's search is doing is trying to match words in the search box to words in the post — the more overlap, the more likely it is to rank higher in the results.

Fill out data about your item (brand, category, quantity, size, and more)

Beyond the title and description fields, Poshmark also asks for lots of other features about the item be listed separately in special question fields. It should be fairly simple to take from here, and there's not much else to optimize in your post.

Poshmark will ask you to fill out category, quantity, size, brand, color, and if it is a new item. You will also give an original price (which doesn't matter a ton, you can estimate if needed) and the price you want to list the item for. Make sure to keep the ideas we mentioned above in mind when pricing your item, so that after discounts and Poshmark's fee, you'll still profit the amount you were expecting to.

Poshmark will automatically show you the supposed margin on the item, but they won't include things like discounts, so we suggest still doing your own math.

Engage with Poshmark users: share, answer questions, and relist often

We've said it once and we'll say it again — sharing is the key to success on Poshmark. Beyond that, you can also push items back up on people's feeds by relisting it if it hasn't sold (so Poshmark ranks it as "new.")

Potential buyers may also ask you questions. At times it may feel annoying to answer everyone's questions, but don't forget — they are asking because they are interested in buying your item! Answering a question is a great way to engage with users to encourage a sale.

In our experience, top sellers are sharing multiple times a day, relisting unsold items every week, and answering every potential buyer's question.

That sounds like a lot of time and energy, you might be thinking. It is. That's why the top sellers use Poshmark bots such as SuperPosher. The best way to go from a beginner to a pro in no time is to have automation helping you out — but we can talk about that more below.

How do I ship Poshmark items? What is PoshPost?

After you've made your post,  engaged with users through sharing, relisting, answering questions, and sweetened the deal with discounts (or bundles, which are just bulk discounts,) you should be getting sales. And once you get sales, that means you actually need to ship your item to the customer.

Luckily, Poshmark has a partnership with USPS, which they refer to as PoshPost. Through PoshPost, Poshmark sellers get discounted shipping rates, and Poshmark will send you a printing label every time you get an order. PoshPost supports USPS Priority Mail, Flat Rate, and Regional Rate, and it comes with an unlimited free supply of boxes. This means that Poshmark effectively helps you with getting boxes and labels for your shipments.

From here, some items may need to be packed safely with bubble wrap, but that depends on what you sell. As long as the item will definitely arrive undamaged, you should be good to go. Most boxes also require that you tape them up prior to bringing them to a mail center or dropoff location, so buying some proper packaging tape is usually a good investment.

It is also worth noting that some Poshmark sellers choose to include decorative packaging or small gifts in their packaging. While this is always a nice surprise, it's definitely not expected. If you do want to do this, it doesn't hurt, but make sure you are already excelling at all of the other parts of being a Poshmark seller before you prioritize getting this part right.

How do I sell more items on Poshmark, and make a lot of money?

After you've done the basics, all of the next questions new Poshmark sellers have revolves around how to grow and scale their business so that they can make more money.

Most of Poshmark's secret sauce comes from what types of engagement with users like we mentioned: share often, relist your items, offer discounts to likers, follow people, and sell in bundles.

However, these steps take a lot time, and are hard to do consistently day after day. This is where Poshmark Bots come in.

What are Poshmark Bots?

Simply put, a Poshmark Bot is a tool that Poshmark seller use to automate tasks they would have otherwise performed by hand. We actually wrote a whole article about poshmark bots, if you looking to deeply understand the topic.

Poshmark bots will assist you by sharing items to your followers, sharing to parties, following and unfollowing closets to help you gain new followers, organizing your closet, automatically applying discounts to items that aren't selling, and more. People chose to use Poshmark bots because they both save them time, and help them sell more items fast (aka, make more money!)

There are many Poshmark Bots that exist. Some are free (but usually low quality,) while others are paid and have dedicated teams who work on keeping the tool awesome. Most Poshmark Bots require that you install software on your computer, or that your computer be always on in order for the bot to run. SuperPosher, on the other hand, runs on our servers without the need to have anything running or downloaded on your phone or computer.

Sell more on Poshmark, in half the time.

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Why doesn't everyone on Poshmark use bots?

There are a few reasons why not everyone uses bots. The simplest reason is that the majority of Poshmark users are not even aware of them. (Then again, most Poshmark users also don't make six-figures from selling on Poshmark!)

Another reason is that, according to the Terms of Service, (you know, that loooonnng document that no one reads but everyone clicks the check box saying they agree to?) claims that automation is against their policy. So what does that mean? That means that if Poshmark sees you as a repeat offender, they could pause or remove your store. While SuperPosher users have never been flagged by Poshmark, some of our users who have switched from other Poshmark Bots have told us that Poshmark just sent them an email reminding them about the Terms of Service, and that there store was fine.

Using a Poshmark Bot is certainly a risk, and it is worth considering whether it is the right decision for you. However, at SuperPosher, we have several measures in place to ensure that you won't have any repercussions — here's why we are sure that you won't be noticed.

Why doesn't Poshmark encourage bots?

In theory, the issue with automation is that it ruins the quality of the posts on the platform. If everyone was just sharing their own posts all day, every day, it wouldn't make Poshmark an enjoyable experience.

To prevent this from happening, Poshmark has limits in place. The most notable of these measures is something that fans like to call "share jail." Simply put, share jail is a timeout that Poshmark gives users who share too much. (If you are looking for a deeper understanding of share jail, we wrote a guide to Poshmark share jail.)

Some people in the Poshmark community will frown on the idea of bots, but it is usually because they believe it will ruin the Poshmark experience. That is simply not true — you can easily find evidence of Poshmark users who are not using bots that have experienced share jail. In fact, they are the ones who coined the term!

Because Poshmark sets limits on the amount of actions you can take per day, well designed Poshmark bots will respect these limits and help you get as much engagement as possible without exceeding their maximum.

Using Poshmark bots can help you use your time to focus on being a seller, or even just enjoying the extra time that you have for yourself. Most paid Poshmark bots are smart about how they go about engaging with the platform on your behalf, and we think SuperPosher is the smartest there is. That's why we give users a week to try out the platform for free — we're sure that it works.

Do I need a Poshmark Bot to make money?

While a Poshmark Bot is certainly not a requirement to be a competitive seller on Poshmark, many of the top sellers (which Poshmark calls Posh Ambassadors, and previously called Suggested Users) use tools like these.

Out of Poshmark's 50M sellers, only about 5M of them have ever sold anything at all. Out of these 5M, most Poshmark sellers do not use bots, but most sellers also are only trying to clear out their closet (we can tell because they only sell an item or two.)

According to Poshmark's own report, only 20% of the 5M users who sell claim that it something they try to do full-time. That said, the largest growing segment of Poshmark users is 24 and under, and 10% of this demographic has made over $10k selling on Poshmark.

While there's still a lot of opportunity on Poshmark, it is much more competitive nowadays. If you are serious about selling full-time and making six figures, you will either need to put in the time and energy to compete against 5M other sellers, or you need to be strategic and leverage tools to help you sell.

Managing logistics and finances as a Poshmark seller

Once you've got the posting process down, you have a steady stream of new inventory coming in, and you've mastered engagement (potentially with your Poshmark Bot,) you'll hardly be a beginner, but you'll be encountering one more final problem before you are a true Poshmark master — now you need to manage all of your sales!

While selling a few items a day isn't too hard, doing it at scale is much harder. Let's say you are on track to make $100,000 this year, with your average sale being $20. That means for that year, you'll be making 5,000 sales, or more than 13 sales a day. As we also mentioned above, you will also need to worry about taxes at this income level, which means your accounting needs to be really organized.

Luckily, there are a lot of Poshmark spreadsheets that can help you with the basics that exist on Reddit and other online communities. We think these tools are awesome, and highly recommend them. We love them so much, we're actually working on our own. If you'd like a sneak peak, feel free to reach out — we'd love a few beta testers.

Are you still a Poshmark beginner at this point?

With this article being more than 8,000 words of knowledge, we hope that you learned a thing or two from it. If you still have questions, we're always looking to make this guide better. Feel free to reach out on any social network — we're always eager to hear from a fellow Poshmark seller!